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  1. #1
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    Default Amazon has just patented product photography

    "A front light source aimed at a background, an image capture position located between the background and the front light source, an elevated platform positioned between the image capture position and the background, and at least one rear light source positioned between the elevated platform and the background."

    The patent, granted in March, even describes the use of a table: "A subject can be photographed and/or filmed on the elevated platform to achieve a desired effect of a substantially seamless background where a rear edge of the elevated platform is imperceptible to an image capture device positioned at the image capture position." (Look out yearbook pictures everywhere.)
    http://www.wired.co.uk/news/archive/...ography-patent

  2. #2
    Frequent Member Ernst's Avatar
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    Default Re: Amazon has just patented product photography

    The world is turning crazy....how could the patent office grant a patent for this?? So, is Amazon going to sue every stock and product photographer using studio lights and a (white) back drop? I would *love* to see this one be tested in a court of law....
    When I grow up, I want to be more than just a lens pointer...

  3. #3
    Frequent Member AllanBower's Avatar
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    Default Re: Amazon has just patented product photography

    Yeah I think the patent missed the April 1 deadline

  4. #4
    Frequent Member James Voortman's Avatar
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    Default Re: Amazon has just patented product photography

    Patents rely on novelty. The concept of novelty has a lifespan of 20 years after which it is deemed to be common knowledge. In some countries patent applications are not checked against pre-existing patents and it is up to the holder of the pre-existing patent to object. In other countries a provisional patent may be granted (to establish the application date) while an exhaustive search is carried out. In any case they must be doing something novel for the idea to be patentable in the first place. I dont see the novelty in this one.

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  5. #5
    Frequent Member jab2's Avatar
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    Default Re: Amazon has just patented product photography

    Pretty believable argument presented here.
    Cobus
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  6. #6
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    Default Re: Amazon has just patented product photography

    Quote Originally Posted by jab2 View Post
    Pretty believable argument presented here.
    Sorry but I don't see any acceptable or believable argument as to why the USPTO awarded this patent, but I might have missed it?

  7. #7
    Frequent Member James Voortman's Avatar
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    Default Re: Amazon has just patented product photography

    I like the bit where they carefully patent the exact conditions of their set up and then state that the explicitly stated numerical values are not exclusive because the principles of their patent cover all possible combinations!!

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  8. #8
    Frequent Member jab2's Avatar
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    Default Re: Amazon has just patented product photography

    Cobus
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